In the past years, people visited restaurants to enjoy their favorite foods, even between their busy schedules. With the advent of food delivery apps, the scenario has completely changed. Now, they can enjoy their favorite dishes in the comfort of their homes, eliminating the time needed to commute to the restaurants. Since the inception of the concept of food delivery, several revolutions have taken place in the sector, with ‘ghost kitchens’ or ‘headless restaurants’ being the trend.
Virtual kitchens:
The ‘ghost kitchens’ are virtual food establishments that do not have a storefront or seating facility. They exist only online. Either they have a digital presence on their own (website exclusive for the restaurant) or exist only on third-party food delivery app services like UberEats. These changes have been made possible only due to the inception of food delivery service providers like UberEats Clone.
Reason for the success of ghost kitchens:
This disruptive trend is opening doors for new entrants who wish to operate without the need to set up a storefront. It will influence the way food businesses have worked in previous years.
People can order their food as they are becoming less concerned about their familiarity with restaurants. Instead, they are more inclined towards the quality of the food they ordered. Also, customers are increasingly turning towards the service provider and not the restaurant. It is one of the primary reasons for the success of virtual kitchens.
Role of UberEats in the development of virtual kitchens:
UberEats played a significant role in promoting these delivery-only concepts. Here’s how:
UberEats analyzed the one-year business data of Chicago and found that people were searching for restaurants serving pokes (sushi-grade fish and rice bowl) but they couldn’t find one. They decided to supply to this rising demand. The giant approached trusted sushi partners who had fresh fish in store. UberEats encouraged them to come up with a delivery-only poke menu.
Customers were excited to try the food items served from these virtual restaurants. Also, the restaurants were willing to join hands with UberEats based on the foundation of trust. Thus, UberEats worked with thousands of virtual kitchens in the US and Canada. The giant made use of the data and trends in the food industry and came up with the idea that helped restaurants to reach new customers and increase their sales.
The future of food businesses:
We are living in a digital era, and people are obsessed with their phones all the time. It has helped food businesses come up with this concept of virtual kitchens and serve the customers without any hassles. Also, many food businesses that have a physical presence are showing interest in opening subsidiaries under the concept of virtual kitchens.
How to stay on top of the food business:
If you are operating in the food business, your business needs to adapt to the changing environment to stay on top. If you are confident enough, you can also have a delivery app built for your food business. Also, you can operate as a third-party service provider, partnering with food establishments to deliver food as per the demands of the customer.
The vital tool to take both these business ideas forward is the use of an on-demand food delivery app like UberEats. Many people think that developing an app is challenging. It is only the case when you opt for building the app from scratch. To develop the app at reduced costs in a short period, clone apps are the perfect solution.
Several app development companies offer UberEats clones that are 100% customizable and scalable. You can get in touch with the leading company of your choice, discuss your needs, and get the app personalized as per your business model. It helps you launch your app in the food business industry in a flash, giving your business a competitive advantage.
